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Privacy Policy

§1. GENERAL PROVISIONS

This Privacy Policy applies to users of the Website at the URL www.carlsbad-plaza.com. The Controller of the users’ data is: Eden Group a.s. Contact details of the Data Protection Officer: sales@edengroup.cz

§2. PERSONAL DATA

Following the implementation of the requirements of Regulation (EU) 2016/679 of the European Parliament and of the Council of April 27, 2016, on the protection of natural persons concerning the processing of personal data and on the free movement of such data and repealing Directive 95/46/EC (General Data Protection Regulation – hereinafter referred to as “GDPR”), we inform you that:

  1. We process data for the following purposes:
    1. performance of the contract or taking action at the request of the data subject before concluding the contract (legal basis: Article 6(1)(b) of GDPR),
    2. handling inquiries (Article 6(1)(f) of GDPR),
    3. handling complaints and claims (Article 6(1)(b) of GDPR),
    4. keeping records and fulfilling legal obligations imposed on the Controller (Article 6(1)(c) of GDPR),
    5. sending a newsletter (Article 6(1)(a) of GDPR),
    6. monitoring and improving the quality of the services – requesting completion of a survey or answering some questions about the quality of the services provided (Article 6(1)(f) of GDPR),
    7. displaying personalized commercial information on social networks (Art. 6(1)(a) of GDPR)
  2. Providing data is voluntary, yet essential to use the services. In the case of expressing consent, it is voluntary and expressed by clicking the checkbox that includes the conditions of the consent granted.
  3. If a person has agreed to the processing of data (legal basis: Article 6(1)(a) of GDPR), the data is processed until the consent is withdrawn, but after this period, we have the right to archive information on who and when, and what consent was given (to establish, assert or defending legal claims). In other cases, the data is processed for the period justified by the execution of the purpose (e.g. performance of the contract, answering questions, tax regulations, etc.). The period of processing depends on the possibility of establishing, asserting, or defending claims or when data retention is required due to tax regulations.
  4. You can revoke your consent at any time. Please click on the link, or send an email to: ___.
  5. Each data subject has the right to access, correct, delete or restrict the processing of personal data, the right to object, the right to transfer data, and the right to complain with a supervisory authority.
  6. Transaction data, including personal data, are transferred directly by the user to the payment service provider.
  7. The Website visitors may fill in a form and subscribe to the newsletter and provide an e-mail address and/or telephone number for the automated contact.
  8. The Website visitors may express their consent for Us to run advertising campaigns on social networks targeted based on their email addresses.

§3. DATA RECIPIENTS

We use the services of software and ICT system maintenance companies with whom We have entered into appropriate agreements. These agreements include data processing rules and confidentiality. The data is not shared and none of these companies has the right to process the data in any other way than specified in the contract. Your data, if the company has access to it, may be processed only for the proper provision of services.

§4. COOKIES

  1. Cookies are transferred to web browsers and are then stored in the memory of devices and read by the server each time you connect to the Website.
  2. We would like to point out that storing cookies does not allow us to access your private device or read any data other than the data stored in the cookies.
  3. We use the so-called technical cookies, which enable the correct use of the message transmission and remembering your settings, and to generate simple statistics of the Service.
  4. We use cookies and data collection technologies to help us analyse traffic on the Website. This allows us to optimize its performance, improve the most popular solutions, and display dedicated messages and offers. You can consent, refuse to consent, revoke consent or manage your settings by clicking here.

§ 5. THIRD-PARTY SERVICES AND ANALYTICAL TOOLS

Our website uses third-party services, cookies and related technologies to ensure the proper functioning of the website, analyse traffic, personalise content, support marketing activities and improve the user experience. Some of these technologies may process personal data, online identifiers or information about user behaviour on the website. Such processing is carried out only within the scope of the user’s consent unless another legal basis applies.

Third-Party Services Used
Google Analytics (Google LLC)

Google Analytics is used to analyse website traffic, generate statistics, measure content performance and improve the user experience.

Google Tag Manager (Google LLC)

Google Tag Manager is used to manage and deploy analytical and marketing scripts on the website. The tool itself does not usually store cookies or directly process personal data, but it may activate other third-party services and technologies.

Google Ads (Google LLC)

Google Ads is used to measure the effectiveness of advertising campaigns, remarketing and displaying relevant advertising to users.

Meta Pixel / Facebook Pixel (Meta Platforms Ireland Ltd.)

Meta Pixel is used to measure advertising campaign performance, support remarketing activities and personalise advertising within Meta services, particularly Facebook and Instagram.

Profitroom Booking Engine (Profitroom S.A.)

The Profitroom booking engine is used for processing online reservations, reservation management and related analytical and marketing functionalities connected with hotel bookings.

HiJiffy

HiJiffy is used for online customer communication through chatbot and automated customer support services.

Purposes of Processing

The above-mentioned services may be used in particular for:
  • ensuring website functionality,
  • website traffic and performance analytics,
  • measuring marketing campaign effectiveness,
  • content and advertising personalisation,
  • remarketing,
  • customer communication,
  • improving services and user experience.

Legal Basis for Processing

Analytical and marketing cookies are used only on the basis of the user’s consent granted through the cookie banner, unless otherwise required by law. Strictly necessary technical cookies may also be used without consent, as they are essential for the proper functioning of the website.

Cookie Settings Management

Users may change their cookie preferences at any time through the cookie settings available on our website.